Our way of lifeChinyanja proverb

Makhalidwe Athu

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Makhalidwe Athu

The Makhalidwe Athu All Children Reading Project (ACR) aims to increase student learning outcomes in early grade reading by providing reading materials and supporting reading practice through mobile phone technology. This 18-month project includes the following outcomes:
1) Improved attitudes about reading at home among students;
2) Increased reading time at home among students;
3) Increased time spent by family members at home supporting student reading.


How we do it



Short Message Service (SMS) is used to send out stories every week to the guardians ofstudents in 3 segments on Monday, Wednesday and Friday. Each story segment is accompanied with a discussion question. Community members can also submit story ideas via SMS by using the keyword “Nthano”, meaning story,followed by their message.


Parents and community members can call the Interactive voice response (IVR) line which will automatically hang up and call them back allowing them to either submit a story orally or listen to the story of the week.


Anyone can contribute to the initiative by accessing the website and submitting their story idea on the website. These story submissions are reviewed, edited and will be selected by a panel of local experts for publishing to all participants. One can also access the archive of published stories on the website..


You too can be part of this initiative and contribute to growing the reading culture in Zambia among young children. All you have to do is fill out the form below with your name, contact information and your story idea.

Submit now

Submit your story

our partners

Contact Us

Get in Touch with Us

Creative Association International

Address: Plot 6831 Katimamulilo Road, Olympia Park
Lusaka, Zambia

Email: angelam@crea-acr.com

Phone: +260-950-988-515